Salon reporting and analytics software that shows you every call, not just every sale.
Most salon reports start at the register. Salonity Concierge starts at the phone: who called, whether she booked, which chair she landed in, and what each stylist and each day brought in.
What a small salon should measure every week
Most salon reporting starts at the register. It can tell you what you sold, who sold it and on which day. It cannot tell you about the client who called on Tuesday, got voicemail, and booked somewhere else, because she never reached the register. For a one-to-five chair salon, that is the biggest number missing from the report, and it is the first one below. Six numbers, once a week, each with how to get it by hand if you have to.
1. Calls in, calls booked, calls slipped
How many people called this week, how many ended up in the book, and how many did not, with the reason. By hand: a tally sheet in the drawer at your station for one week, or your phone's Recents next to your book on Sunday night. The method is in salon call conversion rate. With Salonity Concierge answering your phone, this is the first screen you open: every call marked booked, rebooked, handed to a person, or slipped away, with the reason in one line.
2. Each stylist's load
What share of her available hours was booked. Ninety percent means she is turning people away and you should look at prices or a second chair. Forty percent means the phone, the website or the walk-in traffic is not reaching her. By hand: booked hours divided by the hours she was on the floor. On the owner's screen it is a bar per stylist, next to her bookings.
3. No-shows and late cancels, by stylist
Count them per stylist, not per salon. One stylist with half the no-shows is a pattern: her clients book too far out, or she is not confirming, or her Saturday 9:00 is cursed. By hand: a mark in the book each time. The owner's screen shows bookings and no-shows side by side for each stylist. What to do about them is in how to reduce no-shows at your salon.
4. Rebooking
Did she book her next visit before she left? This is the cheapest client you will ever get, and it is the number most small salons never write down. By hand: at the end of each day, count the clients who left with their next appointment in the book against the clients you saw. Keep it per stylist. A stylist who rebooks eight in ten is doing something at the chair worth copying.
5. Takings by day and by stylist
Not just the week's total. Which day, which chair. A Tuesday that brings in a fifth of a Saturday is a staffing decision, not a mystery. On the owner's screen: what each stylist brought in this week, and how that compares with last week, with an export your bookkeeper can open without retyping anything.
6. Retail
What take-home products added, and whether they were offered at all. Retail that is never suggested never sells. With Salonity Concierge, each client gets a take-home suggestion after the visit, and the earnings screen shows what that added next to the service takings.
A sample weekly report
This is the shape of what a four-chair salon owner reads on Monday morning. The names and numbers are an example of what the report looks like, not anyone's real data. Copy the columns onto a sheet if you want to keep it by hand.
| Stylist | Calls booked for her | Appointments | No-shows | Week booked | Takings | Retail |
|---|---|---|---|---|---|---|
| Ana | 14 | 31 | 1 | 94% | $3,120 | $410 |
| Maria | 12 | 27 | 2 | 81% | $2,640 | $360 |
| Jess | 10 | 22 | 3 | 58% | $1,980 | $290 |
| Dani | 8 | 15 | 2 | 37% | $1,200 | $190 |
| Salon | 44 | 95 | 8 | 68% | $8,940 | $1,250 |
The phone this week (same example)
- 71 calls in. 44 booked, 9 rebooked or moved, 6 handed to a person, 12 slipped away.
- Slipped away, by reason: 5 hung up after the price, 4 wanted a day that was full, 3 asked for a service the salon does not offer.
- Busiest hour for the phone: 11:00 to 12:00, when every chair was with a client.
Read that way, the report is not a scorecard. It is a list of decisions. Dani's chair is a third booked while Ana turns people away: move Ana's overflow to Dani on the phone. Five people hung up on a price: change how the price is said, or offer a consult before it. Twelve calls slipped out of seventy-one: that is a sixth of your phone, and now you know where it went.
What the owner sees
Every call, X-rayed
Recording, transcript, a ten-second summary, and the outcome: booked, rebooked, handed to a person, or slipped away, with the reason.
Call volume and busiest hours
When the phone rings most, and whether that is when every chair is busy. Plan the day around it.
Each stylist's load
What share of her week was booked, next to her appointments. Who is full, who has gaps.
No-shows by stylist
Bookings and no-shows side by side for each chair, so a pattern shows up as a pattern.
Takings by day and by stylist, plus retail
What each chair brought in this week, how it compares with last week, and what take-home products added.
Bookkeeping export
Hand the numbers to your bookkeeper without retyping them.
How the numbers get there
The phone is answered and written down
Every call on your number is answered, recorded, written out and summarized, with its outcome.
Bookings land in one calendar
Phone, kiosk and text bookings fill each stylist's book while everyone works. No-shows are marked.
You open the report
Calls, bookings and earnings on one screen: by day, by stylist, by outcome.
The answers get better
Concierge Engine reads every call and keeps fixing how your salon answers, so fewer calls slip away.
What you can do with it
Staff the hours the phone actually rings
If the phone peaks at 11:00 while every chair is busy, you know why Saturdays leak.
Talk to a stylist with the facts
Open her calls, her bookings and her no-shows together. The conversation starts from what happened, not from a feeling.
Find the price that scares callers
Five hang-ups after the keratin price is not a hunch any more. Change how it is said and watch next week.
Decide whether a fourth chair pays
A stylist at 94% booked and callers offered next week is the case for a chair. Twelve slipped calls is the case for answering first.
Hand the numbers to your bookkeeper
Export instead of retyping. Takings by day and stylist, ready to open.
See what retail actually adds
Take-home suggestions go to each client after the visit; the earnings screen shows what they brought in.
The call X-ray: the number nobody else reports
Register-first software knows about a client once she pays. Booking software knows about her once she books. Neither knows about the call that did not turn into either. Salonity Concierge answers the phone, so it is there for the whole call, and every call ends in one of four outcomes:
- Booked. A new appointment is in the book and a confirmation text has gone out.
- Rebooked. An existing appointment was moved, and the new time confirmed.
- Handed to a person. The call needed you or a stylist, and the reason is written down.
- Slipped away. She called and did not book, and the reason is in one line.
Each one comes with the recording, the words, and a summary you can read in ten seconds. The slipped-away list is the one to open first on Monday. It is short, it is specific, and every line on it is a fix you can make this week. That is the whole reason this screen exists: to show you what was always happening inside your phone and never showed up on any report. How a call gets there is on the phone concierge page.
Reading it in ten minutes on Monday
- Open the slipped-away calls. Read the reasons. Pick one to fix this week.
- Look at each stylist's week booked against last week. Who is full, who has gaps, and did the gaps move?
- Check no-shows per stylist. Two in a row for the same chair is a conversation, not a coincidence.
- Read takings by day. Decide whether your quiet day needs a promotion, a shorter day, or nothing.
- Glance at retail. If it is near zero for one stylist, the product was not suggested.
Behind the screen, Concierge Engine reads every call and keeps fixing how your salon answers, so the slipped-away list gets shorter on its own. The numbers above are an example. Your real ones come from your own phone: at one busy Los Angeles salon, Salonity Concierge has answered and summarized more than 870 calls so far, about 300 a month.
Hear your own concierge: build one on the home page in four steps and call it from your own phone. The call you make will show up the same way every call does: recorded, written out, summed up, with its outcome.
Reporting and analytics FAQs
Can I listen to a call?
Yes. Every call is recorded and also written out, with a short summary and its outcome: booked, rebooked, handed to a person, or slipped away.
What counts as "slipped away"?
A caller who did not book and was not handed to a person. The reason is written in one line: hung up after the price, wanted a day that was full, asked for a service you do not offer, and so on. That list is where your fixes are.
Does it show each stylist separately?
Yes. For each stylist: how much of her week was booked, her appointments and no-shows, and what she brought in, with the salon total underneath.
Can I see which hours the phone rings most?
Yes. Call volume by hour and by day, so you can see whether the phone peaks when every chair is busy.
Does it track no-shows?
Bookings and no-shows are shown side by side for each stylist. Reminders before the appointment are a separate part you can switch on.
Can I send the numbers to my bookkeeper?
Yes. There is a bookkeeping export, so nothing has to be retyped.
Which parts do I get?
Modules are switched on per salon, on a half-hour call with our engineer. A suite renter and a ten-chair salon get different setups.
Let Us Pick Up the Phone for You
Salonity Concierge is already answering calls at a busy Los Angeles salon. Tell us about your chairs and your phones, and we will set it up with you.
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