Retail is the easiest money to leave on the table. At checkout, clients are tipping, rebooking and thinking about their next errand, and the product you mentioned at the chair is forgotten. A short message after the visit gives it a second chance.
Why Retail Recommendations Get Forgotten
Even when a stylist recommends a product mid-service, many clients leave without buying it. It isn't that they don't want it. The moment passed, and they didn't want to hold up the desk.
A message later that day moves the recommendation to a calmer moment: the client is home, looking in the mirror, loving their hair, and wondering "what did she use?"
What a Good Recommendation Text Sounds Like
"Hi Sarah! Loved having you in today. Maria used a bonding oil on your ends, and that's what gave you the shine. Here's the one she used."
What makes it work:
- Personal: the client's first name and the stylist's name
- Specific: the exact product, not "ask us about products"
- Easy: one tap or one reply
- Timed for after the visit, when the hair still looks its best
- Warm, not salesy: it sounds like the stylist, not a brand
What Salonity Concierge Does Here
Salonity Concierge can send after-visit take-home product recommendations. It's one of the parts we switch on per salon, so you only get it if you want it.
Text Message Rules: Don't Skip This
Texting clients comes with legal rules in the US. Get a client's permission to text them before you do, say how to opt out, and keep messages tied to a real visit. If you're unsure, ask a professional about the rules for your state.
How It Fits With Booking
Recommendations work best when they're part of the same flow as booking. Your client records already know the service and the stylist, and a confirmation text is the first message the client gets from you.
The Bottom Line
A short, personal message after the visit costs almost nothing and gives the product a second chance. If you only add one small habit, make it this one.